Clearly you are not seeing the whole picture as directly above it says,
"World of Anterra "Teaser Bundle 1"
Teaser Bundle 1 Includes a collection of concept art, high-resolution 'Dragon Eye' profile avatar, and high-resolution wallpaper for desktop and mobile."
The "about the game:" part is also describing what the game will likely become, which is good as I assume people wanna know what they're supporting rather then just having visuals. I'd feel annoyed if I gave money to support and the finished product isn't what I expected.